Starbucks Switch to be a Technology Company?

Starbucks seems to want to turn away from the coffee retailer into technology companies. There is a possibility Starbucks will appoint a new boss.

This coffee shop franchise has just recruited a veteran technology to become the new director of operations. He is the former CEO of Juniper Networks simultaneously executives at Microsoft also IBM, Kevin Johnson.

This indicates the seriousness to be a giant Starbucks mobile payment iPay can compete with Apple, PayPal, Google Wallet, and Square.

As quoted by CNN, Sunday (25/01/2015), in a conference call with the analysts, Starbucks CEO Howard Schultz praised Johnson's experience in the mobile and digital industry.

In fact, the word 'mobile' is pronounced as much as 34 times in the event, the amount equal to the word 'coffee' he says.

Recruitment Johnson is predicted to be the first step Starbucks to choose a new CEO. The news about the fall of Schultz of Starbucks leadership seats have been circulating in the market participants.

Director of Operations at Starbucks before, Troy Alstead, intends to take a sabbatical. Alstead is the old man who predicted to replace Schultz led Starbucks.

When Schultz left the company in 2000, Starbucks experiencing difficult times with poor financial performance. Until 2008, Schultz returned to the company and to improve the situation.

Therefore, it is important for Starbucks to have a capable leader who could replace Schultz after he retires.